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Online Web Browser Recruiting on the Web: Smart Strategies for Finding the Perfect Candidate by Michael Foster, Praise For Michael Foster's company, AIRS: "FLIPPING. PEELING. X-RAYING. Sounds like what chefs and radiologists do, right? These are also some of the ingenious tricks executive headhunters use in the age of digital resumes and electronic job searches. AIRS is one of a few firms at the forefront of the burgeoning specialty of Internet recruitment training."--"Wall Street Journal "Michael Foster is the pioneering thought leader of the on-line recruiting process. He has married his understanding of the Internet, technology and process--with a keen understanding of marketing dynamic. Mike's work has dramatically impacted the use of the Internet as a recruitment intelligence and sourcing tool."--Arthur Young, CEO, "Recruiter Magazine and Recruiter.com Powerful new ways to find the best talent online To compete for the best job candidates, you must recruit successfully on the Net. No other medium lets you search of hundreds of resume banks at once, or go straight to candidates with the precise skills you're seeking. "Recruiting on the Web is a hands-on guide to firing up your browser and finding the "perfect candidates quickly and cheaply--no matter where they may be hiding. Author Michael Foster is the founder and CEO of AIRS, the Internet recruitment training company worldwide. In this book he explains how to create a cutting-edge recruiting strategy and system that will slash costs, streamline your hiring process, and attract top talent. You'll discover the latest tactics for posting job openings online, how to search effectively through millions of resumes, and ways to advertise and search in Web communities and forums. Foster explains how to find active job seekers as wellas the most desirable catches of all--the silent, "passive" candidates.
Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers Sharing the secrets of today's most innovative marketers, this book shows how marketers use content to turn Web browsers into buyers, encourage repeat business, and unleash the amazing power of viral marketing. Presented are proven content solutions through a series of in-depth interviews with top marketing pros at 20 of the most successful organizations on the Web today. Their strategies and techniques for using great content to get site visitors to buy, subscribe, apply, join, contribute, return, and recommend are revealed. Additional analysis is provided to help any Web marketer put the most appropriate, effective content marketing solutions to work at their organization. The organizations discussed include The Wall Street Journal Online, Weyerhaeuser, Alcoa, United Parcel Service, Tourism Toronto, and CARE USA.
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